5 Stats Every Employer with Philanthropic Goals Should Know
Nov 12, 2015
Corporate responsibility can be shown through many styles and approaches. From friendly office contests to team outings, community involvement has impacted the way employees and applicants view companies. In fact, simply offering employee volunteering opportunities in the way of time has become a hot ticket perk for which applicants and current workers are looking. Knowing the importance of a company-wide volunteering program or philanthropy is only half the battle though. Below are some statistics that really drive home the point that a well-organized program is necessary for every corporate team.
79% of people prefer to work with a socially responsible company. (Charities.org)
People want to work for a company who cares about the community and makes choices that positively impact their futures. While positive future impacts usually translate to career advancement, that’s not all that a candidate wants to know. It has become increasingly common for the conversation to turn from health benefits and PTO right to community outreach programs. Employees simply want the ability to proudly discuss where they work, what the core values of the company are and, honestly, organizations should want to encourage that anyway, as employees are probably your best brand ambassadors.
88% of HR executives believe volunteering has a positive impact on an organization’s reputation. (Deloitte)
No matter how well your public relations team handles tough situations or how great the campaigns a marketing team can develop are, people look to current and previous employees for the real scoop. Employer branding has been making waves in the world of work. This is due in part to advancing technology giving people more and more information on the inner workings of companies. People want to work for companies that have a great reputation, which is why images and information about community and global involvement have such a huge part in improving employer brand initiatives.
On average, 40% of managers are most likely to be influenced to donate by their CEO. (2015 Millennial Impact Report)
When developing any company-wide program, how it will affect all corners of your organization should be a huge consideration. This is no different from voluntary programs or philanthropic pursuits. The good news, as the stat suggests, employees of all levels are more inclined to take part in the program if everyone participates; including the top of the ladder. Lead by example ring any bells?
On average, 67% of managers were more likely to volunteer if their co-workers participated. (2015 Millennial Impact Report)
The real lesson here is that volunteer programs bring teams together. A team that can cooperate is more productive, but also more engaged. An office stressed to deliver results can bring out both the best and worst of a personality, so helping your team find common ground and passions can develop respect and possible friendships. Employees spend a great deal of time with their coworkers, so positive interactions are pivotal.
On average, 77% of managers are more likely to volunteer if they are able to use their specific skill set. (2015 Millennial Impact Report)
Employers should be jumping for joy on this one. Employee research and skill development outside of work is something any organization from small to large can get behind. Firstly, that means workers are truly in the right position, but it also means they are developing the very thing you pay them for: their expertise. Finding philanthropies or developing a volunteering program that can utilize an employee’s skill set means they are happier to participate and are furthering themselves in their particular field.
“In 2014, we saw a powerful trend start to emerge among our employees and the members on the LinkedIn network with people wanting to volunteer their skills to make a positive impact.” – Meg Garlinghouse, Head of Social Impact, LinkedIn
Participation in philanthropic activities has become a big part of many organizations’ goals in the coming years. Whether it be offering free or discounted goods and services, allowing on the clock time for community involvement or donating, a great deal of employees are looking for their corporations to start taking a stand. Not only has such involvement helped increase employee engagement, many job seekers are making it a part of their career goal wish lists. Do you or your company have philanthropic goals in mind? See how CyberGrants can help you organize company-wide workplace giving programs such as matching gifts, employee volunteering, giving campaigns and more.